The PuraPhy 20: Celebrities 2021 (Ranked) Exclusive Power List

When PuraPhy launched in 2019, we were determined to be a different kind of destination covering CBD, hemp, functional mushrooms and other plant-based products: We wanted to have a point of view. Thus, The PuraPhy 20 concept was born.

The PuraPhy 20 is a ranked list of individuals who fit in different categories who—right now—wield significant influence in the world of CBD be it with consumers, businesses, governmental officials, regulatory agencies or others. PuraPhy believes that to hold genuine power is to have the ability to persuade and influence wide swaths of relevant stakeholders. The PuraPhy 20’s categories will include celebrities, politicians, athletes, scientists, influencers and more.

The inaugural list ranked some of the biggest celebrity CBD pioneers and placed them accordingly to just how influential they had been in shaping public opinion about the use of CBD. Surprisingly, only six celebrities who made the list in 2019 have made 2021’s roster of celebrity CBD influencers. And, yes, Kim Kardashian made the cut, but the famous personalities who use—and persuade millions of others to—love CBD is as eclectic as one might expect.


**The PuraPhy 20 is meant to illustrate the individual’s public statements about CBD and in no way states or implies any medical benefits from such use.

Martha Stewart

In what may be the least surprising aspect of Martha Stewart landing at No.1 on PuraPhy’s ranked power list of celebrity CBD influencers…

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The freshly-minted billionaire gets paid for obvious reasons, not the least of which is launching a cannabis brand, MONOGRAM…

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Tommy Chong

If it seems genuinely inevitable that Tommy Chong, half of cinema’s most famous (and hilarious) stoner duo, Cheech & Chong—their movie debut, Up In Smoke, was an instant classic…

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Kim Kardashian

When the undisputed Queen of Reality TV, Kim Kardashian, who’s also Forbes’ newest celebrity billionaire and boasts a genuinely unbelievable 215 million (and counting) Instagram fans…

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DJ Khaled

Superstar rapper DJ Khaled may be the king of musical collaborations, but his latest may surprise some of his fans: BLESSWELL, his own CBD men’s grooming brand…

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Jane Fonda

Where to even begin with this? First the easy part: Jane Fonda is a colossal cultural icon who has captivated us with her multiple Academy Award-winning performances…

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Gwyneth Paltrow

Goop, even the name of the Academy Award-winning actress Gwyneth Paltrow’s company she founded and runs sounds perfectly, harmoniously, inevitably aligned with all things CBD…

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Lil Wayne

Just the simple act of expanding his popular cannabis brand, GKUA Ultra Premium, to include CBD vape pens and Ultra Premium CBD, hip hop superstar Lil Wayne automatically becomes a major player…

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Willie Nelson

Long before Snoop Dogg was even a little bitty puppy, Willie Nelson was already huffing and puffing with the best of them…

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Kourtney Kardashian

Has there ever been more of a sure thing than a Kardashian endorsed beauty product being a smashing success? 

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Nicole Kidman

Almost as famous as her long litany of Academy Award-nominated acting roles is Nicole Kidman’s flawless, translucent complexion. I mean, that unbelievably blank canvas, devoid of even the slightest wrinkle or blemish, is among the great wonders of the world…

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John Legend

What becomes a legend most? That was Blackglama’s unforgettable catchphrase of Hollywood icons draped in furs in their iconic (and very era specific) advertising campaign. Today what becomes John Legend most is…

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Pete Davidson

To say that Saturday Night Live star—and Ariana Grande’s ex-fiancée (among many other highlights—Pete Davidson has had a colorful run to stardom over the past several years, would be truly an understatement…

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Kristin Bell

Don’t be lulled into thinking that Kristen Bell, the talented actress (The Good Place, Gossip Girl, Veronica Mars, Frozen) who many consider to be America’s most relatable friend, is some Johnny-come-lately when it relates to CBD…

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Shavo Odadjian

When PuraPhy did a deep-dive cover story on System Of A Down—the multiple Grammy-winning superstar hard rock band’s—living legend Shavo Odadjian, we had no idea we’d be meeting not only one of the bonafide rock icons in recent American history…

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Bella Thorne

Another unexpected celebrity with apparent rock star aspirations is former Disney star, Bella Thorne. Perusing Forbidden Flowers, her cannabis brand’s website, reveals a gorgeous black-and-white portrait of a happy Thorne…

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Carlos Santana

One of the strongest candidates to be in the yet-to-happen rock star “Mount Rushmore,” Carlos Santana has also entered the CBD marketplace in a major way, with a Latino twist…

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Denise Richards

You have to hand it to Denise Richards, the engaging actress — from the really wild Wild Things to unforgettable Bond girl in The World Is Not Enough — and ex-wife to the living embodiment of bad boy on steroids, Charlie Sheen, somehow, managed to upstage all of that colorful past…

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Nico Marley / Julian Marley

There’s a pretty solid argument to be made that the family business affiliated with the Marley name isn’t necessarily reggae music. You see, Bob Marley, the certified Jamaican reggae deity…

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Melissa Etheridge

Say what you will, but Melissa Etheridge is a legit rock star. The Grammy-winning superstar also penned (and sung) what may be the best tune ever written and recorded about longing, “Come To My Window” …