When PuraPhy launched in 2019, we were determined to be a different kind of destination covering CBD, hemp, functional mushrooms and other plant-based products: We wanted to have a point of view. Thus, The PuraPhy 20 concept was born.
The PuraPhy 20 is a ranked list of individuals who fit in different categories who—right now—wield significant influence in the world of CBD be it with consumers, businesses, governmental officials, regulatory agencies or others. PuraPhy believes that to hold genuine power is to have the ability to persuade and influence wide swaths of relevant stakeholders. The PuraPhy 20’s categories will include celebrities, politicians, athletes, scientists, influencers and more.
The inaugural list ranked some of the biggest celebrity CBD pioneers and placed them accordingly to just how influential they had been in shaping public opinion about the use of CBD. Surprisingly, only six celebrities who made the list in 2019 have made 2021’s roster of celebrity CBD influencers. And, yes, Kim Kardashian made the cut, but the famous personalities who use—and persuade millions of others to—love CBD is as eclectic as one might expect.
BY RICHARD PÉREZ-FERIA
Where to even begin with this? First the easy part: Jane Fonda is a colossal cultural icon who has captivated us with her multiple Academy Award-winning performances (On Golden Pond, 9 To 5, Coming Home), her no-holds barred activism (Vietnam, ageism, climate change) and her uncanny ability to tap into the zeitgeist with entrepreneurial products (Jane Fonda’s Complete Workout) for more than an impossible six decades. The 83-year-old force of nature has decided that CBD is the next frontier to conquer. And so, she has.
When the endorsement partnership between Jane Fonda, who’s universally considered nothing short of Hollywood royalty largely due to her father, legendary actor Henry Fonda, and quirky brand Uncle Bud’s Hemp & CBD, it stopped a lot of people—smart people—dead in their tracks. The glamorous fashion and red-carpet showstopper in corporate bed with Uncle Bud’s, the New Jersey-based company that sells a slew of CBD products, including dog shampoo and conditioner? The collective and immediate reaction seemed to be: Really?
Fonda says she first tried CBD at the suggestion of her physician. “My doctor in LA, my very, very hip good doctor, suggested I try CBD,” she said to Newbeauty.com. “So, I went to a dispensary in Los Angeles, and I asked them ‘What is the best CBD for sleep? And they turned me on to Dosist and I’ve used it ever since.”
In a series of high-profile social media posts, Fonda is touting a variety of Uncle Bud’s CBD products including several topical creams, a CBD blue light face mask, CBD body gel and more.
The Vassar College graduate is as indefatigable as ever. Maybe it wasn’t such an odd pairing after all: Uncle Bud’s and Jane Fonda, a duo for the ages.
**The PuraPhy 20 is meant to illustrate the individual’s public statements about CBD and in no way states or implies any medical benefits from such use.