When PuraPhy launched in 2019, we were determined to be a different kind of destination covering CBD, hemp, functional mushrooms and other plant-based products: We wanted to have a point of view. Thus, The PuraPhy 20 concept was born.
The PuraPhy 20 is a ranked list of individuals who fit in different categories who—right now—wield significant influence in the world of CBD be it with consumers, businesses, governmental officials, regulatory agencies or others. PuraPhy believes that to hold genuine power is to have the ability to persuade and influence wide swaths of relevant stakeholders. The PuraPhy 20’s categories will include celebrities, politicians, athletes, scientists, influencers and more.
The inaugural list ranked some of the biggest celebrity CBD pioneers and placed them accordingly to just how influential they had been in shaping public opinion about the use of CBD. Surprisingly, only six celebrities who made the list in 2019 have made 2021’s roster of celebrity CBD influencers. And, yes, Kim Kardashian made the cut, but the famous personalities who use—and persuade millions of others to—love CBD is as eclectic as one might expect.
BY RICHARD PÉREZ-FERIA
In what may be the least surprising aspect of Martha Stewart landing at No.1 on PuraPhy’s ranked power list of celebrity CBD influencers, is the fact that America’s domestic mogul—her reach includes cooking, entertaining, decorating, gardening—has also applied her business techniques to her two-year-old CBD brand. The woman is on a mission.
Martha Stewart CBD has expanded domestically by partnering with its first national retailer, The Vitamin Shoppe as the brand’s collection of ingestible products is on-shelf at nearly 600 locations of the vitamin retailer in their CBD HQ section of the stores.
“When I created this new line of CBD products, it was important that the assortment be delicious and elegant, but also affordable and accessible,” Stewart says. “It’s easier than ever to treat yourself and your loved ones to CBD and my gummy sampler, inspired by flavors from my garden, makes the perfect gift.”
Is there any doubt on anyone’s minds that this powerhouse is a boss?
**The PuraPhy 20 is meant to illustrate the individual’s public statements about CBD and in no way states or implies any medical benefits from such use.