PuraPhy 20 Celebrities 2021: Carlos Santana, No.17

When PuraPhy launched in 2019, we were determined to be a different kind of destination covering CBD, hemp, functional mushrooms and other plant-based products: We wanted to have a point of view. Thus, The PuraPhy 20 concept was born.

The PuraPhy 20 is a ranked list of individuals who fit in different categories who—right now—wield significant influence in the world of CBD be it with consumers, businesses, governmental officials, regulatory agencies or others. PuraPhy believes that to hold genuine power is to have the ability to persuade and influence wide swaths of relevant stakeholders. The PuraPhy 20’s categories will include celebrities, politicians, athletes, scientists, influencers and more.

The inaugural list ranked some of the biggest celebrity CBD pioneers and placed them accordingly to just how influential they had been in shaping public opinion about the use of CBD. Surprisingly, only six celebrities who made the list in 2019 have made 2021’s roster of celebrity CBD influencers. And, yes, Kim Kardashian made the cut, but the famous personalities who use—and persuade millions of others to—love CBD is as eclectic as one might expect.


One of the strongest candidates to be in the yet-to-happen rock star “Mount Rushmore,” Carlos Santana has also entered the CBD marketplace in a major way, with a Latino twist. The ten-time Grammy-winning living legend has partnered with Santa Rosa, CA-based Left Coast Ventures to launch Mirayo by Santana that boasts CBD products. According to Santana, his new brand will include topicals with traditional formulations inspired by his own family and influenced by his Latino heritage.

The 73-year-old San Francisco institution is excited to get the word out on his new product line for many reasons, principally among them are (predictably) spiritual in nature. He hopes Mirayo (“my ray”) by Santana will be a part of his customers’ self-discovery journeys. “I’ve always been into a place where I want to turn people on to the recognition that everyone is made with light, and by light,” Santana said to the LA Weekly. “God created us in his image, whether you’re Buddhist, Muslim, you know, whatever your religion.”

Sounds like the Rock ‘N’ Roll Hall of Fame inductee is trying to take all of us to church with Mirayo by Santana. Smooth.

**The PuraPhy 20 is meant to illustrate the individual’s public statements about CBD and in no way states or implies any medical benefits from such use.