When PuraPhy launched in 2019, we were determined to be a different kind of destination covering CBD, hemp, functional mushrooms and other plant-based products: We wanted to have a point of view. Thus, The PuraPhy 20 concept was born.
The PuraPhy 20 is a ranked list of individuals who fit in different categories who—right now—wield significant influence in the world of CBD be it with consumers, businesses, governmental officials, regulatory agencies or others. PuraPhy believes that to hold genuine power is to have the ability to persuade and influence wide swaths of relevant stakeholders. The PuraPhy 20’s categories will include celebrities, politicians, athletes, scientists, influencers and more.
The inaugural list ranked some of the biggest celebrity CBD pioneers and placed them accordingly to just how influential they had been in shaping public opinion about the use of CBD. Surprisingly, only six celebrities who made the list in 2019 have made 2021’s roster of celebrity CBD influencers. And, yes, Kim Kardashian made the cut, but the famous personalities who use—and persuade millions of others to—love CBD is as eclectic as one might expect.
BY RICHARD PÉREZ-FERIA
Don’t be lulled into thinking that Kristen Bell, the talented actress (The Good Place, Gossip Girl, Veronica Mars, Frozen) who many consider to be America’s most relatable friend, is some Johnny-come-lately when it relates to CBD. Ms. Bell is here to slay the CBD game. In partnership with established brand Lord Jones, the award-winning thespian recently launched Happy Dance, a CBD beauty line that strives to be consistent with the Lord Jones qualitatively, but at a “friendlier” price point, fulfilling Bell’s main goal of making CBD skincare accessible to everyone.
And she loves her CBD. “CBD makes me feel like I’m turning the volume down on my whole life and it’s at the perfect volume,” Bell told Forbes recently. “I contacted the Lord Jones team and I said I’d love to get more into CBD and create a product that had a lower price point that was accessible to everyone.”
But why call the beauty line Happy Dance? “Happy dance described the experience of what I felt when I was using CBD,” Bell said. “I like that the words ‘happy dance’ are applicable everywhere. You don’t need to escape reality to do a happy dance and it doesn’t even need to be physical; it’s a state of mind and it’s the place our mind goes when we think joyful thoughts; and that just spoke to me.”
Lots of people are doing the happy dance proving, once again, that Kristen Bell is one smart blonde.
**The PuraPhy 20 is meant to illustrate the individual’s public statements about CBD and in no way states or implies any medical benefits from such use.