When PuraPhy launched in 2019, we were determined to be a different kind of destination covering CBD, hemp, functional mushrooms and other plant-based products: We wanted to have a point of view. Thus, The PuraPhy 20 concept was born.
The PuraPhy 20 is a ranked list of individuals who fit in different categories who—right now—wield significant influence in the world of CBD be it with consumers, businesses, governmental officials, regulatory agencies or others. PuraPhy believes that to hold genuine power is to have the ability to persuade and influence wide swaths of relevant stakeholders. The PuraPhy 20’s categories will include celebrities, politicians, athletes, scientists, influencers and more.
The inaugural list ranked some of the biggest celebrity CBD pioneers and placed them accordingly to just how influential they had been in shaping public opinion about the use of CBD. Surprisingly, only six celebrities who made the list in 2019 have made 2021’s roster of celebrity CBD influencers. And, yes, Kim Kardashian made the cut, but the famous personalities who use—and persuade millions of others to—love CBD is as eclectic as one might expect.
BY RICHARD PÉREZ-FERIA
Has there ever been more of a sure thing than a Kardashian endorsed beauty product being a smashing success? I mean, even the youngest sibling, Kylie, was declared a billionaire by Forbes for having off the charts success with a lip kit, for crying out loud. These Kardashian women know how to sell, sell, sell—that’s a part of their DNA every bit as much as their collectively impressive backsides. Both serve them well.
Kourtney, the oldest sister and arguably the most laid back as well, through her own Goop-like company called Poosh, first entered the CBD marketplace with Kourtney’s CBD Serum, a product she created in partnership with Tarik Freitekh’s CBD Farms back in 2019. In 2021, Kardashian announced a collab with Hora Skin Care, and launched the Hyaluronic Halo + CBD serum.
This is how Kardashian describes this latest product in Poosh: “It literally took us 12 iterations to get the formula right, so I hope you’re going to be obsessed,” Kardashian told her readers. “We were really rigid about every detail when it came to consistency and texture, but also subbing out toxic ingredients and finding the cleanest options. We worked closely with EWG (Environmental Working Group) and were able to get a score of 1 (best scores are rated with a green “1”) on the EWG scale, which was incredibly important to me.”
What’s the over/under on younger sis Khloe jumping into the CBD fray? Cut to Fifth Harmony singing: “Work, work, work, work, work, work.”
**The PuraPhy 20 is meant to illustrate the individual’s public statements about CBD and in no way states or implies any medical benefits from such use.