When PuraPhy launched in 2019, we were determined to be a different kind of destination covering CBD, hemp, functional mushrooms and other plant-based products: We wanted to have a point of view. Thus, The PuraPhy 20 concept was born.
The PuraPhy 20 is a ranked list of individuals who fit in different categories who—right now—wield significant influence in the world of CBD be it with consumers, businesses, governmental officials, regulatory agencies or others. PuraPhy believes that to hold genuine power is to have the ability to persuade and influence wide swaths of relevant stakeholders. The PuraPhy 20’s categories will include celebrities, politicians, athletes, scientists, influencers and more.
The inaugural list ranked some of the biggest celebrity CBD pioneers and placed them accordingly to just how influential they had been in shaping public opinion about the use of CBD. Surprisingly, only six celebrities who made the list in 2019 have made 2021’s roster of celebrity CBD influencers. And, yes, Kim Kardashian made the cut, but the famous personalities who use—and persuade millions of others to—love CBD is as eclectic as one might expect.
BY RICHARD PÉREZ-FERIA
If it seems genuinely inevitable that Tommy Chong, half of cinema’s most famous (and hilarious) stoner duo, Cheech & Chong—their movie debut, Up In Smoke, was an instant classic—would launch a massively successful cannabis brand, it’s true. How could he not? But what’s equally astounding is that the actor-comedian-musician-director-CEO launched Tommy Chong’s CBD to critical acclaim and commercial success.
Tommy Chong’s CBD product lineup includes CBD gummies, softgels, tinctures as well as containing nano CBD, an increasingly popular decision among the myriad top-shelf CBD brands. So why launch a CBD division of his booming business? “The consumers wanted it,” Chong told Yahoo! Finance earlier this year. “When consumers find something they like, that’s why Chong’s Choice is so in demand.”
And at 82 years old, this Hollywood and cannabis icon is still not only blazing new trails with his CBD offerings, but, in many substantial ways, just getting started while showing everyone just how it’s done. Now that’s power.
**The PuraPhy 20 is meant to illustrate the individual’s public statements about CBD and in no way states or implies any medical benefits from such use.