When PuraPhy launched in 2019, we were determined to be a different kind of destination covering CBD, hemp, functional mushrooms and other plant-based products: We wanted to have a point of view. Thus, The PuraPhy 20 concept was born.
The PuraPhy 20 is a ranked list of individuals who fit in different categories who—right now—wield significant influence in the world of CBD be it with consumers, businesses, governmental officials, regulatory agencies or others. PuraPhy believes that to hold genuine power is to have the ability to persuade and influence wide swaths of relevant stakeholders. The PuraPhy 20’s categories will include celebrities, politicians, athletes, scientists, influencers and more.
The inaugural list ranked some of the biggest celebrity CBD pioneers and placed them accordingly to just how influential they had been in shaping public opinion about the use of CBD. Surprisingly, only six celebrities who made the list in 2019 have made 2021’s roster of celebrity CBD influencers. And, yes, Kim Kardashian made the cut, but the famous personalities who use—and persuade millions of others to—love CBD is as eclectic as one might expect.
BY RICHARD PÉREZ-FERIA
When the undisputed Queen of Reality TV, Kim Kardashian, who’s also Forbes’ newest celebrity billionaire and boasts a genuinely unbelievable 215 million (and counting) Instagram fans, says, buys or sells any product in the beauty, wellness, fashion realms, you have to know that will have a significant impact on the pop cultural landscape in that market. Exhibit A: CBD.
Way back in the earliest days of budding CBD interest (2019), Kim Kardashian famously had a CBD-themed baby shower. The entire spectacular, over-the-top celebration was literally overwhelmed with everything CBD. Something like that is bound to have an influential impact when anyone does it, but when Kim Kardashian does something like that, well, an instant CBD powerhouse is born.
But the stunning celebrity didn’t stop her CBD advocacy at the baby shower, far from it. She’s a true-blue fan. “How do I do it all? It is exhausting,” Kardashian told People. “I just say CBD. It really has gotten me through a lot. I’m not a weed smoker at all, that’s not my thing. I got into CBD a few months ago and it’s saved my life. I like the gummies, and I’ll just use a little bit.”
Does anyone wonder just how long it’ll be before the most famous of all of the famous Kardashians launches her own CBD line? KKW Beauty? Check. SKIMS Solutionwear? Check. How about CBDbyKK next? Can’t you almost see the Instagram stories now?
**The PuraPhy 20 is meant to illustrate the individual’s public statements about CBD and in no way states or implies any medical benefits from such use.