PuraPhy 20 Celebrities 2021: Jay-Z, No.2

When PuraPhy launched in 2019, we were determined to be a different kind of destination covering CBD, hemp, functional mushrooms and other plant-based products: We wanted to have a point of view. Thus, The PuraPhy 20 concept was born.

The PuraPhy 20 is a ranked list of individuals who fit in different categories who—right now—wield significant influence in the world of CBD be it with consumers, businesses, governmental officials, regulatory agencies or others. PuraPhy believes that to hold genuine power is to have the ability to persuade and influence wide swaths of relevant stakeholders. The PuraPhy 20’s categories will include celebrities, politicians, athletes, scientists, influencers and more.

The inaugural list ranked some of the biggest celebrity CBD pioneers and placed them accordingly to just how influential they had been in shaping public opinion about the use of CBD. Surprisingly, only six celebrities who made the list in 2019 have made 2021’s roster of celebrity CBD influencers. And, yes, Kim Kardashian made the cut, but the famous personalities who use—and persuade millions of others to—love CBD is as eclectic as one might expect.


The freshly-minted billionaire gets paid for obvious reasons, not the least of which is launching a cannabis brand, MONOGRAM, and less than two years partnering with the largest cannabis SPAC in history (MONOGRAM’s parent company is, well, The Parent Company) as they gear up to go public later in 2021.

Jay-Z’s massive influence involving his every music and business move—to say nothing of his spouse, Queen B herself (Beyoncé) Knowles—has sent the message loud and clear to all powerful celebrities to align openly with their cannabis/CBD/hemp brands and take advantage of the new political climate in the country.

The hip hop mogul and Roc Nations leader has never shied away from political messaging and activism. He says he launched MONOGRAM, in part, as a warning shot across the bow that he and other megawatt musicians, actors and athletes are fighting the so-called “war on drugs” head-on for its inherent and undeniable systemic racism. 

Cool part? By all accounts, qualitatively, MONOGRAM appears to be unrivaled. “MONOGRAM products are next level when it comes to quality and consistency—and we’re just getting started,” Jay-Z said.

It boggles the mind to see how big—and how impactful—Jay-Z can become in this exploding important market.

**The PuraPhy 20 is meant to illustrate the individual’s public statements about CBD and in no way states or implies any medical benefits from such use.