PuraPhy 20 Celebrities 2021: DJ Khaled, No.5

When PuraPhy launched in 2019, we were determined to be a different kind of destination covering CBD, hemp, functional mushrooms and other plant-based products: We wanted to have a point of view. Thus, The PuraPhy 20 concept was born.

The PuraPhy 20 is a ranked list of individuals who fit in different categories who—right now—wield significant influence in the world of CBD be it with consumers, businesses, governmental officials, regulatory agencies or others. PuraPhy believes that to hold genuine power is to have the ability to persuade and influence wide swaths of relevant stakeholders. The PuraPhy 20’s categories will include celebrities, politicians, athletes, scientists, influencers and more.

The inaugural list ranked some of the biggest celebrity CBD pioneers and placed them accordingly to just how influential they had been in shaping public opinion about the use of CBD. Surprisingly, only six celebrities who made the list in 2019 have made 2021’s roster of celebrity CBD influencers. And, yes, Kim Kardashian made the cut, but the famous personalities who use—and persuade millions of others to—love CBD is as eclectic as one might expect.


Superstar rapper DJ Khaled may be the king of musical collaborations, but his latest may surprise some of his fans: BLESSWELL, his own CBD men’s grooming brand, with the hip-hop living legend partnering with CBD manufacturer Endexx Corporation.

CBD, Khaled? Explain, my brother. “As a father, an entrepreneur, a music exec and visionary, I’m blessed with daily inspiration, a drive to work hard and a passion for success,” Khaled said to Rolling Stone. “CBD has become a part of my daily routine and allows me to focus myself and my energies, while striving to better myself every day.”

The Grammy award-winning artist is launching a collection of six tropical, elevated products for men to step-up their skincare routine at a reasonable price. If you know anything about Khaled, he’s always preaching about meditation, wellness routines and other modes of self-care. And, yes, self-care through skincare is one of his major keys to his success. He says that all BLESSWELL products focus on a natural approach to help his customers achieve healthy hair and skin, helping the dude’s overall wellbeing.

“I love self-care,” Khaled recently said to Men’s Health. “If you follow Khaled, you know I’m going to motivate you and inspire you to take care of yourself.” Word.

**The PuraPhy 20 is meant to illustrate the individual’s public statements about CBD and in no way states or implies any medical benefits from such use.