PuraPhy 20 Celebrities 2021: Shavo Odadjian, No.15

When PuraPhy launched in 2019, we were determined to be a different kind of destination covering CBD, hemp, functional mushrooms and other plant-based products: We wanted to have a point of view. Thus, The PuraPhy 20 concept was born.

The PuraPhy 20 is a ranked list of individuals who fit in different categories who—right now—wield significant influence in the world of CBD be it with consumers, businesses, governmental officials, regulatory agencies or others. PuraPhy believes that to hold genuine power is to have the ability to persuade and influence wide swaths of relevant stakeholders. The PuraPhy 20’s categories will include celebrities, politicians, athletes, scientists, influencers and more.

The inaugural list ranked some of the biggest celebrity CBD pioneers and placed them accordingly to just how influential they had been in shaping public opinion about the use of CBD. Surprisingly, only six celebrities who made the list in 2019 have made 2021’s roster of celebrity CBD influencers. And, yes, Kim Kardashian made the cut, but the famous personalities who use—and persuade millions of others to—love CBD is as eclectic as one might expect.


When PuraPhy did a deep-dive cover story on System Of A Down—the multiple Grammy-winning superstar hard rock band’s—living legend Shavo Odadjian, we had no idea we’d be meeting not only one of the bonafides rock icons in recent American history, but also one of the most knowledgeable (and engaging) CBD/hemp/cannabis experts we have ever featured. And, yes, Odadjian’s CBD line, 22Red, is the real deal.

Here’s the skinny from the man himself: “22Red only sells the very highest quality, and that includes our CBD offerings in vape and tinctures,” Odadjian told PuraPhy exclusively. “Our CBD jars of tinctures contain 3000mg of CBD when everyone else gives you about 1000mg. You can definitely feel our CBD while so many other brands feel like you’re taking a placebo. Our disposable vape pens have 57% of CBD—that’s the most you can have without crystalizing the substance inside the pen. We tested every possible amount, from 100% down and 57% is the absolute most a vape pen can have. With a single hit from our vape pen, all you feel is a calmness wash over you, not at all a high. We really do have amazing products.”

The Los Angeles-based Armenian rock star/CBD mogul-in-the-making is, once again, ready to become the center of the world’s attention, one CBD tincture and vape at a time. It couldn’t happen to a nicer guy.

**The PuraPhy 20 is meant to illustrate the individual’s public statements about CBD and in no way states or implies any medical benefits from such use.