PuraPhy 20 Athletes 2022: Joe Montana [football], #8

The PuraPhy 20 is a ranked list of individuals who fit in different categories who—right now—wield significant influence in the world of hemp oil/CBD be it with consumers, businesses, governmental officials, regulatory agencies or others. PuraPhy believes that to hold genuine power is to have the ability to persuade and influence wide swaths of relevant stakeholders. PuraPhy 20’s categories will include celebrities, politicians, athletes, scientists, influencers and more.

The PuraPhy 20 list below ranks some of the biggest athletes on the planet based on just how influential they are in shaping public opinion about the use of hemp oil/CBD and how it impacts both the exploding industry as well as the sports and pop cultural zeitgeist in the US and beyond. From David Beckham to Rob Gronkowski and from Megan Rapinoe to Paul Pierce, the roster of superstar jocks who use and love CBD is as eclectic as one might expect. And then some.


Wait, what?! Could it be that the greatest quarterback of his generation—relax, before Tom Brady—is eyeball-deep in the CBD industry? Well, Joe Montana launched the venture capital firm Liquid 2 Ventures and he’s invested in both Herb, a cannabis content company, and Caliva, a brand that sells a wide variety of CBD-infused products including Epsom salt, intimacy oil (lube), flower sticks, water and more.

“As an investor and supporter, it’s my opinion that Caliva’s strong management team will successfully develop and bring to market quality health and wellness products that can provide relief to many people and can make a serious impact on opioid use or addiction,” Montana said. 

When you’re an NFL legend, that’s all he has to say to make this ranked list of sports CBD influencers. It’s Joe Montana, y’all!