The PuraPhy 20 is a ranked list of individuals who fit in different categories who—right now—wield significant influence in the world of hemp oil/CBD be it with consumers, businesses, governmental officials, regulatory agencies or others. PuraPhy believes that to hold genuine power is to have the ability to persuade and influence wide swaths of relevant stakeholders. PuraPhy 20’s categories will include celebrities, politicians, athletes, scientists, influencers and more.
The PuraPhy 20 list below ranks some of the biggest athletes on the planet based on just how influential they are in shaping public opinion about the use of hemp oil/CBD and how it impacts both the exploding industry as well as the sports and pop cultural zeitgeist in the US and beyond. From David Beckham to Rob Gronkowski and from Megan Rapinoe to Paul Pierce, the roster of superstar jocks who use and love CBD is as eclectic as one might expect. And then some.
BY RICHARD PÉREZ-FERIA
There are certain special individuals that transcend category. Exhibit A: “The Rock” began his career as an athlete-turned-wrestling star who now, as Dwayne Johnson, just happens to be the planet’s biggest movie star. By a mile, or two.
David Beckham is another such intergalactically supernova that can’t/won’t be contained to “his lane.” Sure, soccer (the OG football) made him globally famous; then his marriage to Spice Girl/fashion icon, Victoria, made him exponentially untouchable in the pop cultural zeitgeist; but now, admittedly a tad late to the party, the handsome icon has invested to get in the CBD game. Finally.
Beckham’s DB Ventures holds a five percent stake in CBD megabrand Cellular Goods currently worth $825,000. The company is known to focus on CBD-enriched skincare and CBD topical recovery products specifically geared to athletes. Though it has run into some regulatory issues in the UK, Beckham’s presence as a minority stakeholder is enough to catapult CBD use into the stratosphere in sheer awareness. And that, friends, is why the co-owner of pro soccer team, Inter Miami CF, squarely lands at the very top of this ranked list of sport’s biggest CBD influencers. Bend it like Beckham indeed.