As if joining one of the most famous families on the planet via his engagement to Kourtney Kardashian wasn’t enough activity, Blink-182’s legendary drummer, Travis Barker, has also recently embarked on starting a vegan CBD wellness brand. The company, Barker Wellness, was a longtime coming for the super active rock star.
BY RICHARD PÉREZ-FERIA
“After boxing for years, training Muay Thai, playing the drums and training for tours, recovery became a big issue for me,” Barker says. “I began using a lot of different CBD products and it just became something I was really passionate about, and I knew I wanted to create my own.”
The result? Barker Wellness, a company that says it provides ethically made cannabinoid-infused, THC-free, all-natural, vegan and cruelty-free products.
“The vision of Barker Wellness was to create high-quality products that provide a range of benefits, such as helping with recovery while also being super functional,” Barker says. “Every product is 100 percent vegan-based, gluten-free, THC-free and cruelty-free. Barker Wellness is for anyone who’s looking to create a routine of healthy habits that fit into any lifestyle.”
The THC-free brand uses a variety of non-psychoactive cannabinoids such as CBD, CBN, CBC and CBG. So don’t look for Barker Wellness products to deliver the full rockstar after party effect (but the products might be great to take after the after party). It just may be that recovery is the new drug of choice in Hollywood.
“I started trying lots of different CBD products in my own daily routine and saw their benefits firsthand,” says Barker. “So, I decided to create my own ideal formulas and share them with anyone looking to improve their general health. While a lot of the traditional cannabinoid companies primarily use CBD, it was important that our formulas incorporated some of the lesser known but highly powerful cannabinoids such as CBG, CBN and CBC. The full combination of these cannabinoids, herbs and natural ingredients makes these highly effective for targeting different needs.”
But what, specifically, is Barker Wellness offering? Focusing on various essential pillars of mental and physical health, the brand launched with a line of tinctures, snap packets and a pain relief cream. Recovery indeed.
Since Barker’s fiancée’s family new show, The Kardashians, has broken all ratings records according to streaming service Hulu, it stands to reason that Travis Barker’s appearances on said program could only benefit Barker Wellness get the word out about its products. Barker may not be selling shapewear or lip kits yet, but when it comes to those hard-working Kardashians, we’ve all learned to never say never when it comes to new business opportunities.
Long live Kravis! Let the earnings begin.